What Does Your Domain Name Say About Your Site

When you select your domain name, there are several important considerations that you will need to weigh. First and foremost, the domain name should be easy to spell and easy to remember. This can be difficult as it gets harder to find a top level domain that succinctly describes your site or your business.

Next, your domain should accurately represent either what you do or what you intend to accomplish with your site. As an example, if you are running a site that is dedicated to raising iguanas, you will need to find a domain that relates not only to the main subject of your site, but also the information that you intend to provide. The obvious first choice would be to include “iguana” in your domain name, but the second word may be more difficult. In this instance, if raisingiguanas.com is not available, you could pull out a thesaurus and find related words, or better yet, use a keyword researching tool to find related words that are highly trafficked.

In the case of a business, your domain name should accurately depict the types of products that you sell. This is much easier if you have only one or a handful of products or services. Finding a domain that can accurately depict your site if you sell different types of products can be a chore. In this instance, you would want to find a main theme of your available products or services. For example, if you are running a store that sells various tech gadgets, you can utilize the main subject, being technology, in your domain name. By finding the common denominator for your products or services, you can make the domain name selection process easier.

Another aspect of selecting a domain name is the importance of using it to create a “brand” for your site or business. A brand name should be catchy, and once again, easy to spell. For companies that are well known, this can be easily accomplished simply by purchasing their company name as their domain name. However, for smaller companies that are well known, and may be outmatched by large competitors, the selection process is a little tougher.

For this type of scenario, a domain that illustrates what a company or site does may be more successful than the actual name of the company. While it is important to register your company’s name for a domain name, it doesn’t mean you have to use this for your main URL. You can easily set up domain name pointers or forwarders in this case. Your mail URL can then be used to reflect your actual business instead of your name.

As an example, if a small company’s name is Madsen Electronics, but they specialize in personal audio products, a domain that reflects the products they sell would be more useful. More people would be apt to search for “personal audio products” than they would Madsen Electronics. This example company could purchase cheapaudiogear.com in addition to their company name to ensure that they will be able to attract more business.

Related Posts:
What Are Vanity Domain Names?
What to Do if Your Domain Name is Already Taken
Using Add-On Domains
Forwarding, Pointing and Parking ‘ Domain Name Alternatives
Top Level Domains vs Second Level Domains

Posted on 02/23/06 3:18 AM

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